Apr 12, 2022
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Then you can contact these Phone Number Database publishers themselves, or they can have this done by parties such as digitalAudience and EDM. When in doubt, media agencies and specialized independent consultants such as SilverLabs , Reynolds and Onbrdng can provide good advice. Find a party that has knowledge of behavioral sciences , data and tech. How do you handle customer data sharing? But then, why Phone Number Database would you just share your customer data with another party? By sharing your customer data, you make the publisher and/or the onboarding party a lot wiser, despite the conclusion of the required processing agreement. How should you deal with this? The mechanism Phone Number Database of 'hashing', whereby data is only shared if one of the personal characteristics is shared by the other party, is already a good first step. The second step is to Phone Number Database match customer data only via that mechanism from a heavily guarded, protected environment (a 'safe haven' or data vault) and only to share, for example, selections (in out selection). Infosum and Liveramp , among others, offer these services to a growing number of retailers and financial service providers. digitalAudience is also rolling out a solution for this. I don't have 1st party data Phone Number Database what? Many advertisers are highly dependent on third party data and in fact do not know who their own customers are. Think of most FMCG companies. You can argue that it matters less to them too, because they make their products for everyone anyway and distribute them Phone Number Database through indirect channels. Targeting then seems less important. But in practice it is often relevant to at least know who is and who is not buying your product. And who, for example, is already very loyal. Just to make relevant advertising and avoid irritation and unnecessary waste of media budget.